What is the difference between a teller and a seller? A good source for determining the difference is The Top Ten Ways to Know You are a Teller or a Seller by Terri Levine (2000).
Terry Levine, a business coach for sales and marketing professionals, has been the number one salesperson in two different national organizations and bases his teller or seller list on personal experiences. Although many people in sales title themselves “sellers”, in reality they are just “tellers”.
All too
often we fall back into the teller mode. To be a successful as a salesperson or a top performer in the sales industry, you need to be an effective seller not an effective teller. Figure 2 distinguishes tellers from sellers (Levine, 2000). Which one are you?
References
Levine, T. (2000). The top 10 ways to know if you are a teller or a seller. Coachville Coach Training Resource Center. Retrieved from http://www.topten.org/public/AF/AF102.html.
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| Blanka Cigler Senior Consultant, Coach and Project Manager |
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